Arctic Fox contains no drying alcohols, PPDs, or harsh chemicals. We spent two years of research and development to formulate a colour that is highly pigmented, bleeds less, and won't stain your sinks. Arctic Fox is a long lasting semi-permanent colour that is easy to work with, conditioning and smells great. All semi-permanent colours will fade, but not all fade equally. Arctic Fox is formulated to fade within the original colour spectrum, so as the colour fades, the shades will continue to be the gorgeous tones your clients wanted. This also means that creating lighter shades and pastels with our diluter, Arctic Mist, is much easier and more accurate than ever before. Arctic Fox suggests using a colour care shampoo & conditioner.